Ask a CTO – Quicklook at Search Engine Marketing

wooden cube with the letters SEM or SEO.

Search Engine Marketing (SEM) is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. Here are some statistics on SEM: 

  1. Ad Spend: In 2021, businesses and organizations spent an estimated $98.2 billion on SEM, a year-on-year increase of 14%. 
  2. Mobile Advertising: Mobile devices account for the majority of internet traffic, and as such, mobile advertising has become an increasingly important component of any SEM strategy. In 2021, over 75% of SEM ad spend was allocated to mobile advertising. 
  3. Paid Search: Paid search, including pay-per-click (PPC) advertising, is the most popular form of SEM, accounting for over 80% of all SEM ad spend. 
  4. Keyword Research: Keyword research is a crucial component of any SEM strategy, with businesses conducting an average of 2-3 keyword research sessions per month. 
  5. Ad Copy: Ad copy is considered to be one of the most important components of any SEM campaign, with businesses investing an average of 25% of their total SEM budget on ad copy. 
  6. ROI: A well-executed SEM strategy can deliver a strong return on investment, with some businesses experiencing a ROI of over 200%. 
  7. Impression Share: Impression share, or the percentage of impressions received for a particular keyword or ad group, is considered to be an important metric for measuring the success of any SEM campaign. 
  8. Click-Through Rates (CTRs): Click-through rates (CTRs) are considered to be a critical metric for measuring the success of any SEM campaign, with an average CTR of 2.8% for search ads and 0.9% for display ads. 

These statistics demonstrate the importance of SEM for businesses and organizations looking to increase their online visibility and reach a wider audience. With a well-executed SEM strategy, businesses can expect to see a significant return on investment, increased traffic, and improved visibility in search engine results pages. 


Code of Entry Logo

About Us

Whether you need our digital services or consulting, we can help. We are named Code of Entry because we have years of experience figuring out how today’s technologies operate and work together, and also where to look to be prepared for tomorrow.

More From Code of Entry

Share via
Copy link
Powered by Social Snap