Search Engine Marketing (SEM) is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. Here are some statistics on SEM:
- Ad Spend: In 2021, businesses and organizations spent an estimated $98.2 billion on SEM, a year-on-year increase of 14%.
- Mobile Advertising: Mobile devices account for the majority of internet traffic, and as such, mobile advertising has become an increasingly important component of any SEM strategy. In 2021, over 75% of SEM ad spend was allocated to mobile advertising.
- Paid Search: Paid search, including pay-per-click (PPC) advertising, is the most popular form of SEM, accounting for over 80% of all SEM ad spend.
- Keyword Research: Keyword research is a crucial component of any SEM strategy, with businesses conducting an average of 2-3 keyword research sessions per month.
- Ad Copy: Ad copy is considered to be one of the most important components of any SEM campaign, with businesses investing an average of 25% of their total SEM budget on ad copy.
- ROI: A well-executed SEM strategy can deliver a strong return on investment, with some businesses experiencing a ROI of over 200%.
- Impression Share: Impression share, or the percentage of impressions received for a particular keyword or ad group, is considered to be an important metric for measuring the success of any SEM campaign.
- Click-Through Rates (CTRs): Click-through rates (CTRs) are considered to be a critical metric for measuring the success of any SEM campaign, with an average CTR of 2.8% for search ads and 0.9% for display ads.
These statistics demonstrate the importance of SEM for businesses and organizations looking to increase their online visibility and reach a wider audience. With a well-executed SEM strategy, businesses can expect to see a significant return on investment, increased traffic, and improved visibility in search engine results pages.
