Sales! That’s the bottom line. What makes visitors to your website want to say “Shut up, and take my money”? Code of Entry is here to help you understand exactly what you need on your website to boost your sales.
We have to keep the sales funnel idea in mind when we consider how to design our website. It is like building a web of pages, where we want people to be able to come to our website from as many possible directions as we can.