Content Marketing vs Social Media Marketing – Which One Is Right For You?

Content marketing is a term that has been around for years, but it’s only recently gone mainstream. It shares many similarities with social media regarding its goals and objectives. Yet, there are also vital differences that help marketers better understand where they need to focus their attention when creating content under this umbrella category or using these channels separately. 

But what is content marketing? What is social media marketing? And why is it critical to understand the difference between them for your growing business? That’s exactly what the tech experts at Code of Entry are here to help you understand. 

Content vs Social Media Marketing

  • Content marketing is the process of creating and sharing content to attract and retain customers.


  • Social media marketing is using social media platforms to achieve this goal.

Although the two are related, there is a more complex distinction between them. Content marketers are very focused on sharing and receiving content, while social media marketing is focused on making social media a successful way to deliver content. 

Social Media Marketing

Social media marketing is using social platforms to interact and engage with current and potential customers. Social media marketing is all about using websites and your social networks to market your new and existing products and services to grow your brand.

Social media marketing can be a great way to reach new customers and increase engagement with your existing clientele. Social media marketing is one of the most effective ways to market your business these days. This type of digital advertising promotes content and gets more people interested in what you’re offering, boosting sales and building long-term customer loyalty and brand awareness.


In the digital age, your business’s success depends on how well you can market yourself online. Content and social media marketing, while are two separate entities with some overlapping characteristics, when you’re able to integrate them effectively and strategically, it provides an even better chance for success because of their ability to promote more brand awareness and customer engagement through all of your social media platforms and websites and blogs. 


Code of Entry Can Help

Save time and energy with our in-house professionals so you can focus on what matters to your business—looking to grow your business? Code of Entry provides Consulting and Digital Marketing Services. Let us help you maximize your digital presence. 

If you are interested in having Code Of Entry join your team contact us (833) 263-3263 or fill out our online contact form today.  

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