When Should I Invest in PPC Versus Organic SEO?

When Should I Invest in PPC Versus Organic SEO?

What is PPC and SEO?

PPC stands for pay-per-click, and is an advertising model where your company pays to have your website at the top of the search engine results as well as featured on other websites with similar services or products.  

Organic SEO (search engine optimization) is the model of improving your search engine results by utilizing strategies such as keyword research, and the optimization of your content and website technology.  

Both PPC and organic SEO are important types of digital marketing for businesses. Which you should invest in depends on what your business is looking for in the short and long-term.

When Should You Invest in PPC?

Because PPC campaigns are targeted to your specific intended consumer, you have more information on demographics and ensure that your company’s funds go to your exact target market. If you’re a new business that needs customers fast, you can invest in a PPC strategy that will often show a return on your investment, or ROI, in a more immediate way than organic SEO. However, for long-term goals, PPC doesn’t have as much strength because as soon as you stop paying for it, the ROI goes away.  

Another reason you would invest in PPC if you’re a newer company is that it gives you data on how well your ads are doing, as shown by how many ads turn to clicks and how many clicks turn to sales. With PPC, if an ad isn’t working, you’ll know right away and can adjust your advertising and content strategy quickly. It’s also worth noting that PPC comes at a price, and you need to have the means to utilize this strategy.

When Should You Invest in Organic SEO?

Organic SEO will take significantly longer to produce financial returns for companies, but that doesn’t mean they shouldn’t invest in it. Organic SEO is a long-term investment and one that is imperative to the sustainability of your company. 

In general, every company should be investing time and energy in organic SEO. There are many ways to implement affordable SEO for small businesses, many of them are entirely free. There are types of content marketing that help organic SEO and create increased trust with the consumer such as blogs, vlogs, and social media. These help not just with organic SEO, but are important for companies so that they have a well-rounded presence online.

A Combined Strategy: Using PPC and SEO Together

A strong SEO strategy helps long-term sales and ranking by implementing keywords and phrases as well as local SEO tactics that help hit your strategic target audience, increase brand awareness, and sustain that awareness over a long period of time.

PPC offers quicker results that fizzle out as soon as you stop paying, while SEO takes time, energy, and effort to produce ROI results. But in truth, the best way for a company to see instant results and sustained effectiveness online is to implement both PPC and organic SEO, as they both bring benefits to the table. 

Code of Entry Can Help

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There are many companies that offer SEO services that can help you create a digital marketing campaign that can increase your search engine ranking such as Code of Entry.

Code of Entry offers a variety of affordable SEO services to provide a comprehensive approach and get you ranking. We use a nuanced blueprint to get your organic traffic to increase, at a pace that works for Google. Like many things in life, SEO is a prime example of what you put into it, you will get out of it.


Contact Code of Entry to see how we can help your company on your SEO journey!

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About Us

Whether you need our digital services or consulting, we can help. We are named Code of Entry because we have years of experience figuring out how today’s technologies operate and work together, and also where to look to be prepared for tomorrow.

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