Technology Trends: How to Stay Current as a Business Owner

Small business woman in cafe exploring technology trends

How can you as a business owner
stay up to date on current technologies?

As a business owner, you need to stay up to date on current technology trends, but particularly after COVID, there’s a lot to know and it can be overwhelming.  Learning all about how digital marketing, talent identification, and business in general are changing makes your company adaptable in the new digital era of business. In this article, we’ll give you tips on staying “in the know” about current technologies that can help your business thrive.  

Get Comfortable With Social Media

Not only is social media the new wave of digital marketing but it also helps you keep current with your technological news. Within social media, there are accounts and influencers you can follow that are sharing information on new technologies and emerging digital trends in the marketplace. Following the right accounts can help you stay informed about what the tech industry is putting out so that you can utilize it for your business.   

Follow Startups 

Whether it be on social media, or in the news, you want to be keeping a close eye on startups. For one, startups are often the companies that utilize new technologies and are a breeding ground for invention and innovation, but they are also home to some of the best talent in the business world. Examining their talent is also a way to identify the best talent in your future workforce. Talent identification is an asset to any business – it helps you to assess who you’re seeing with potential and either develop a relationship with them for future employment opportunities or use that candidate as a blueprint for future hires. 

Find The Right Confidants

Depending on your industry, you may want to work with a business consultant or ask a Chief Technology Officer (CTO) about the new technologies that are coming into fashion and changing the way people shop and interact with businesses online.

Another way business owners can stay knowledgeable about technology on the market is by joining a professional organization. This gives you access to a community of other business owners in your industry, and they can share information with you and vice versa. Having a network you can reach out to with questions on innovations helps because first-hand knowledge is almost always easier to comprehend than words on a page.  

Use Your Time Wisely

If you have a commute to work, use that time to engage with emerging trends, either by listening to technology-based news podcasts or watching Ted Talks on recent innovations. Using your time wisely allows you to bring that new information into your company, without wasting the hours of your day that could be spent on your business, trying to catch up.  

Stay Open-Minded

A lot of current technologies may not come easy to you at first, which is why it’s important to keep an open mind and be willing to experiment with new tech. Most of the time, an hour or two spent using a new tool will teach you more than reading about it, but you have to be willing to experiment. 

Further, fostering a culture of open-mindedness by encouraging discussion of emerging digital trends in the workplace setting can encourage creative thinking and innovation within your company. 

This is an era of continuous change, but by implementing these strategies, your business can adapt with it.  


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Whether you need our digital services or consulting, we can help. We are named Code of Entry because we have years of experience figuring out how today’s technologies operate and work together, and also where to look to be prepared for tomorrow.

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